Jughead Jones is Archie's best friend. His real name is Forsythe, though Jughead seems to fit his personality better. He and his famous dog Hot Dog are constantly joining Archie in his misadventures. Jughead is well known for his favorite activities: eating, sleeping and eating. Whether it be hamburgers, hot dogs or pizza, Jughead won't be found without food nearby. It is then that he is at his happiest! When not eating or helping Archie out of a mess, he has been seen hiding from Ethel, who is constantly seeking his affection.